The mission of Art & Soul of the Magic Valley is to embrace and nurture our sense of community and stimulate the local economy through our celebration and promotion of art. Art & Soul of the Magic Valley is the vision of Art & Bonnie Hoag, event founders. After attending the first annual ArtPrize in Grand Rapids, Michigan, the Hoags believed they could showcase in Twin Falls, Idaho, talented artists from across the globe, all the while, bringing the Magic Valley Community together in support of a large-scale art event. The concept became Art & Soul of the Magic Valley, a city-wide arts appreciation event under the guise of an art contest, where public voting determines the winners.
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